You have the freedom to choose what Realtor and Real Estate Brokerage firm to work with. With that in mind, I devote a superior level of quality that I guarantee to my customers. This imgponsibility extends to marketing your home in the most effective and cost efficient manner possible. No one wants to pay unnecessarily high brokerage fees to sell their property. Did you know Real Estate commissions are 100% negotiable? Consumers who are savvy, skilled negotiators know it, and will always get the lowest rate, but why shouldn't everyone get a discounted rate without having to ask? From the first day I entered the real estate business, 2 things bothered me, and I vowed to do my part to fundamentally change these if and when I could.

No one can honestly justify to me how a typical $150,000 home requiimg a fee exceeding $10,000 to get it sold!

Nationwide trends are to lower discounted transaction fees, yet in Grand Island the consolidation of agents into mega firms has cemented the standard at 7%, a rate that has become not only excessive - it's completely unnecessary given the current level of services that exist.

In any business 101 class you're taught everything starts with a sale. In a typical real estate transaction with a 7% commission split, 4.2% is retained by the listing broker, and 2.8% is paid to the selling broker. Why does the company that has the property for sale get more than the company that sells it? Because they can! That is how the business operates today, but years ago it was quite different. There was a time when companies that listed got less, and the agency that sold it got the largest portion of the commission. Coming from a lifetime background in sales, I can assure you that the selling side is worth as much or more as the listing side, not the other way around!

The listing broker collected an extra $2,100 because they listed the property or "marked their territory" with the listing.

Where does the additional $2,100 go? Remember this is in addition to the $4,200 that equates a 50% split. The $2,100 is assumed to go into marketing expenses for your home, but in reality it almost never, ever does. True it costs money to promote the sale of your home, I just believe that that money should come from the 50% split - in reality isn't that fair? Isn't that what the Golden Rule is all about?

Let's look at the numbers on my new Golden Rule program on a "co-op" sale:

Lets look at some numbers
$150,000 sale price	$6,000 total commission at 4%
Payout
$3,000 Ty Romsa Brokerage	$3,000 Selling Side to Co-op Selling Broker
$4,500 SAVINGS TO HOMEOWNER

HOW MY GOLDEN RULE DISCOUNT BROKERAGE PLAN WORKS:

Guaranteed Advertising Program in Newspaper and Television. Your home will be advertised a minimum of 20 times a month for the duration or your listing with us. In addition your home will also get daily exposure on our television commercials.

In addition we'll also make a custom 8 page brochure featuring your home. We'll use up to 15 full color photos of the exterior and interior of your home. This will include complete descriptions of featuimg, room sizes, tax information and more.

Your home will aslo be submitted to the MLS for full exposure to all Realtors in Grand island.